Work Experience
Professional Background
Social Media Marketing
Content Creator
Nov 2024- Apr 2025
Micheletti Media
Pleasanton, CA
At Micheletti Media, I played a key role in growing a startup social media agency, helping expand its client base from 3 to 8 businesses. As Social Media Manager, I developed and implemented multi-platform strategies across Instagram, Facebook, TikTok, and YouTube, leading to a 50% increase in impressions and two viral posts with over 1M views. I produced high-performing video content using CapCut and Canva, directed on-site shoots, and optimized content using analytics. Prior to that, I served as Marketing Associate, where I conducted content research, managed platform-specific copy, and led event marketing to elevate brand visibility.
SDSU Athletics Marketing Intern
Aug 2023-May 2024
San Diego, CA
I led marketing efforts for SDSU D1 sports, boosting our online presence by 10% in just five months through captivating content on Instagram, Facebook, and Twitter. Additionally, I designed eye-catching digital graphics for campus spaces, managed interactive game experiences, and ran targeted inbound campaigns, resulting in a dedicated fan base of 77,000 and increased engagement and attendance during the 2023-24 season.
FindGood.tech
Social Media Marketing Intern
Feb 2024- May 2024
San Diego, CA
I with CK Goodman, the founder of a startup tech company, and the marketing team to devise and execute a brand strategy on Instagram and LinkedIn. We crafted engaging content and to promote our new AI Tech Guide. Using Canva, I created impactful posts for speaker panels, book and course promotions, and industry trend analysis, resulting in increased audience and registrants. Additionally, I started digital marketing awareness initiatives, leveraging newsletters and blogs to drive a significant uptake in followers, website visits, and new contacts. These efforts collectively contributed to the notable growth and success of the brand's online presence.
SDSU Basketball Operations Intern
Oct 2022-Mar 2023
San Diego, CA
I coordinated the logistics for basketball events, ensuring seamless execution from setup to breakdown. Representing the Aztec Club, I adeptly managed project deliverables and liaised with investors, guests, and entertainment providers, facilitating smooth communication and coordination. When challenges arose during games, I demonstrated strong problem-solving skills by swiftly addressing issues such as ticketing problems or unexpected arrangement changes, ensuring a positive experience for all involved.
Education & Involvement
Bachelor of Business Administration, Marketing
San Diego State University
I completed my Bachelor of Business Administration with a focus on marketing, equipping me with a strong foundation in business principles and marketing strategies. My education has been instrumental in shaping my analytical and strategic thinking, enabling me to excel in the field of marketing.
Women in Business
Active Member
2022-2024
Women in Business at San Diego State University is an empowering initiative fostering inclusivity and intersectionality for women interested in business administration. During my involvement, I actively participated in general body meetings, networking events, and informative sessions, gaining invaluable insights into career development. Notably, I benefited from a marketing panel, acquired skills in social media management through certification, and honed my expertise in digital marketing and online branding, preparing for a seamless transition into the professional world.
American Marketing Association
Active Member/ Consulting Committee Member
2022-2024
The SDSU chapter of the American Marketing Association is dedicated to empowering aspiring professionals in marketing, sales, and advertising through industry insights and hands-on experiences. During my involvement, I actively engaged with guest speakers from renowned marketing agencies, delving into digital marketing strategies and consumer behavior analysis. Additionally, I collaborated within the consulting committee, applying analytical skills and creativity to develop strategic solutions for real-world business challenges, fostering growth and learning within the fAMAly community.
Sports Business Initiative
Women in Sports
Active Member
2022-2024
The Sports Business Initiative at San Diego State University's College of Business is a platform dedicated to guiding students interested in pursuing careers within the sports industry. Through engaging with guest speakers, networking events, and site visits, I deepened my understanding of the diverse career paths available in sports. Additionally, my involvement in the Women in Sports program allowed me to focus on empowerment, diversity, and inclusion while accessing valuable resources for career development and advocacy within the industry.